Signage & Wayfinding in Balboa Park

Accessibility to Balboa Park was identified as a core value of park stakeholders in a Community Conversation facilitated by the Balboa Park Conservancy in 2015. Signage and wayfinding in particular, was a pain point for everyone from Museum employees to global visitors. In 2016 the Conservancy contracted RSM Design, an award-winning environmental graphic design firm, to undertake a comprehensive inventory and mapping of the park’s signage. RSM presented their findings and facilitated an informative, interactive workshop at the November 2016 Community Conversation hosted by the Conservancy.

Key Outcomes:

  • Consensus among stakeholders that both residents and visitors would benefit from a Balboa Park signage and wayfinding system update.
  • In early 2017 The Conservancy secured a grant from the Legler Benbough Foundation to undertake a signage plan update for Balboa Park.
  • In spring of 2017 the Conservancy formed a Signage & Wayfinding Steering Committee comprised of key park stakeholders and subject matter specialists; RSM Design was contracted to lead the planning and design effort under the leadership of Jacqueline Higgins, the Conservancy’s Director of Planning, Design and Programs.
  • The draft plan was presented at the March 2018 meeting of the Balboa Park Committee, the Mayor’s advisory committee for the park.

Community Review Meetings

Thursday, June 7, 2018


East Mesa
10:30 AM -12:00 PM
Golden Hill Rec Center
2600 Golf Course Dr.
San Diego, CA 92102


West Mesa
1:30 – 3:00 PM
San Diego Chess Club
2225 Sixth Ave.
San Diego, CA 92101


Central Mesa
6:00 – 8:00 PM
Balboa Park Committee
Meeting (Open to the public)
Balboa Park Club
2144 Pan American Rd. W.
San Diego, CA 92101