Signage & Wayfinding in Balboa Park

Accessibility to Balboa Park was identified as a core value of park stakeholders in a Community Conversation facilitated by the Balboa Park Conservancy in 2015. Signage and wayfinding in particular, was a pain point for everyone from Museum employees to global visitors. In 2016 the Conservancy contracted RSM Design, an award-winning environmental graphic design firm, to undertake a comprehensive inventory and mapping of the park’s signage. RSM presented their findings and facilitated an informative, interactive workshop at the November 2016 Community Conversation hosted by the Conservancy.

Key Outcomes

  • Consensus among stakeholders that both residents and visitors would benefit from a Balboa Park signage and wayfinding system update.
  • In early 2017 The Conservancy secured a grant from the Legler Benbough Foundation to undertake a signage plan update for Balboa Park.
  • In spring of 2017 the Conservancy formed a Signage & Wayfinding Steering Committee comprised of key park stakeholders and subject matter specialists; RSM Design was contracted to lead the planning and design effort under the leadership of Jacqueline Higgins, the Conservancy’s Director of Planning, Design and Programs.
  • The draft plan was presented at the March 2018 meeting of the Balboa Park Committee, the Mayor’s advisory committee for the park.
  • June 2018, the Conservancy conducted multiple public outreach meetings to solicit public feedback on the evolution of various elements of the draft plan.

Final two Color Palettes

We’ve narrowed the selection down to two color schemes. There are mock-ups of the actual signs in Plaza de Panama, Balboa Park, now through October.  Of course the actual signs are more vivid, but even if you don’t get a chance to visit them in person, please take a minute to weigh in on the project online…